（经过IBM总部修订稿）

3D虚拟世界的中国创建者--HiPiHi公司2008年3月7日在北京与IBM（NYSE: IBM）宣布，两家公司计划共同探索在3D互联网领域的创新。此次合作的目标是优化hipihi世界的技术平台、提高虚拟世界的互操作性，以及对虚拟世界的商业模式进行创新。
 
HiPiHi和IBM计划将重点放在技术、运营、业务开发和市场营销上。IBM在虚拟环境积累多年的研究和运营经验，尤其是其在推动业务转型方面的关注，有望实现hipihi在其平台稳定性、高性能和高可扩展性方面的目标。
 
HiPiHi已经通过积极地为客户定制产品性能而形成了自己的社区文化，社区的早期"居民"也已经开始探索他们在hipihi世界中的商业应用。虚拟世界产业面临着各种挑战，比如技术架构和商业模式的创新，这些挑战将继续演化并凸显。
 
对于战略合作的达成，IBM中国研究院院长李实恭博士表示："基于对互联网未来的展望，IBM积极推动3D互联网的发展。这种产业生态的发展必将产生更加丰富的应用，并得到广泛的使用。我们相信这将导致我们的日常生活发生深刻和巨大的变化。虚拟世界经济的商业应用日益发展，会推动虚拟世界平台之间的互操作性的需求。中国经济的快速发展及巨大的互联网用户市场决定了中国的虚拟世界在全球的重要性。"
 
HiPiHi创始人兼首席执行官许晖先生表示：“这是一个互联网新时代的来临。在全球范围内，虚拟世界产业也刚刚兴起，面临一系列变化和挑战。hipihi作为中国虚拟世界的创导者和推动者，在带动互联网由2维文本时代走入3维虚拟世界时代的同时，也正在脚踏实地去深入应对和解决成长过程中的全新挑战和问题，既超凡也入俗，不仅帮助人们实现现实世界无法实现梦想，也要融入人们日常生活，成为人们生活的一部分。我们非常荣幸和高兴能和IBM这样的全球IT领域的巨擘一道，全力推动中国乃至全球虚拟世界产业的成长，推动虚拟世界的技术研究以及标准的建立。我们相信，一个源自中国、不断创新和进步的虚拟世界将会让人们的生活更加美好。”

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hipihi and IBM intend to collaborate to drive innovation of virtual worlds for China

March 7th, 2008

BEIJING, China – March 7th, 2008 – HiPiHi, China's pioneer of the 3D virtual world, and IBM (NYSE: IBM), today announced that they intend to explore innovation in the 3D Internet. The goal is to explore the optimization of the hipihi World technology platform, promotion of virtual-world interoperability and innovation of virtual world business models.

HiPiHi and IBM intend to focus on technology, operations, business development and marketing. The years of research expertise and operating experience of IBM in virtual environments, particularly focused on driving business transformation, is expected to complement hipihi's efforts in realizing the goals of platform stability, high operating performance and scalability.

HiPiHi has established its community culture through progressive customization of product features and early residents have already begun their own exploration of commercial applications in hipihi world. The challenges faced by the virtual world industry, such as platform architecture and viable business models, will continue to evolve and consolidate.

Regarding this proposed relationship, Dr. Thomas Li, Director, IBM's China Research Laboratory, said, "IBM's commitment to driving the future of 3-D Internet activities is based upon a futuristic outlook on the state of the internet. The development of the industry ecosystem will certainly yield richer and more diverse user applications and spur broader adoption. We believe that the changes on our daily lives will be profound and impactful. The progressive development of the virtual world economy in the form of business applications will drive the inter-operability need of virtual world platforms. China's rapid economic development and its large internet user market validate the importance of China's virtual worlds in the global industry.

HiPiHi's founder and CEO Xu Hui said: "We are all at the cusp of a new internet era. hipihi is not only fighting at the leading edge to take the 2D text-based web into the era of 3D virtual worlds; we are also strongly focused on resolving the practical issues of growth and innovation of 3D internet applications. We strive to create a virtual world where people could make their dreams come true and we also want to create positive contributions to people's daily lives. We look forward to cultivating the virtual world industry in China and around the globe, to advance R&D in virtual world related technology, and to set industry standards. I believe that a China-based virtual world, that is committed towards relentless innovation, will unleash the creative power of the people and add real value to people's lives."